In a one-of-its-kind collaboration, Camping World has partnered with iconic American outdoor brand Eddie Bauer to release a new line of RVs with some of the most respected, well-known RV-makers in the industry.

This spring, our media team was on set outside of Seattle, Washington with models manufactured by Heartland and Dutchmen RV, capturing the features and characteristics of these RVs in the backyard of Eddie Bauer’s founding city.

We’re bringing you behind-the-scenes and on-set with members of that media team to garner first impressions of these incredible new RVs in their most fitting environment.

The Location

Capturing the magic of these new Eddie Bauer towable RVs would require much more than a dealership parking lot as a background.

“The quest was to choose a location that would embody the indomitable spirit of the Eddie Bauer Brand—a name synonymous with adventure and the great outdoors,” said Jeanette Jolley, Creative Director on the shoot.

Their compass would point resolutely to Northwest Washington, renowned for its rugged beauty and undeveloped allure. Here, the iconic peaks of Mt. Baker and Mt. Shuksan and the Cascade Mountains crest in the background of many shots.

“The decision to set it against the backdrop of Northwest Washington was a homage to Eddie Bauer’s storied legacy. A choice that celebrates not only the spirit of exploration but also a commitment to preserving and cherishing the wilderness that holds our hearts captive,” she said.

The location was two hours from the crew’s hotel, which meant early mornings, often departing at 3 a.m. to arrive at the remote, unique landscape in time for sunrise lighting, only to depart again in the late evening after capturing these units at golden hour.

“As we were going down the horseshoe drive bends, and as we were going up the mountain, every shot we looked at, we thought, ‘This would be stunning to capture an RV [here],’” said Bradley Keller, Senior Director at Camping World.

In one area, appropriately called “Picture Lake,” the crew photographed the reflection of the RV on the lake with Mt. Shuksan behind it, surrounded by evergreen trees with a hiking trail winding its way beside the lake.

“It could not have been more perfectly on-brand for Eddie Bauer,” Keller said.

The Shoot

With the view of the Cascades in the distance, the media team set out to film and photograph the aesthetic and functionality of the all-new Eddie Bauer RVs.

The current Eddie Bauer models are built by Dutchmen and Heartland RV. The crew had three units on set: the Dutchmen 23RB travel trailer, the Heartland 34BHS travel trailer, and the Dutchmen 360LF fifth wheel.

“We wanted to capture the use case for these beautiful and modern RVs…to help inspire future owners of the places and the activities they can do, from spending time with their family [around] the fire to relaxing and doing some yoga right in front of their RV with the beautiful scenic backdrop,” said Daniel Galuppo, Second Camera Operator.

The vision for the shoot was all about letting the customers see these units with the same perspective as the crew, to capture the excitement they felt witnessing “the outdoorsy magic that these Eddie Bauer units encapsulate.”

“When our customers look at Eddie Bauer RVs, I hope they see what I see – a symphony of adventure, a masterpiece of design, and a passport to the great outdoors,” said Jolley.

Beyond the picturesque setting, the team needed to capture the unique applications for each unit, the quality and heritage behind the Eddie Bauer name, and what these RVs would look and feel like in campgrounds nationwide.

“Our goal was to showcase Eddie Bauer RVs in the most authentic way possible to the Eddie Bauer brand,” Keller said. “[Camping World] carries thousands of different RVs at dealerships nationwide, many of which are similar. For us, creating new, unique, custom units on behalf of not only our brand but also the Eddie Bauer brand, it was important to us that we found a way to debut these products in a way that was authentic to their brand and their heritage.”

When the Camping World team first spoke with the Eddie Bauer creative team about the shoot, they learned that the brand’s mascot was a black lab.

“So, while we were putting the shoot together, we had to find a black lab to include in all the imagery and video,” Keller said.

Not only were these units designed with the intention of being pet-friendly, but the Camping World team wanted to incorporate those classic Eddie Bauer details, right down to an iconic black lab on set, recognized in many lifestyle images that show these units in action.

First Impressions

If you’ve walked onto the lot at one of our Camping World dealerships, you know some RVs catch your eye more than others. The same was true for the Camping World team on set, many of whom were laying eyes on the new Eddie Bauer RVs for the first time.

“The attention to detail hits you like a burst of fresh mountain air,” said Jolley. “Seriously, these units don’t just blend in – they stand out in the best way possible. The light colors that grace their exteriors are like a nod to nature’s palette. You’ve got whites, soft hues, and earthy tones that make you feel right at home amidst the great outdoors.”

To the general eye, the large number of RV options in the market today can make differentiating one from the other difficult. They begin to look alike. That’s why this Eddie Bauer lineup is turning heads. “The units were definitely unique and unlike anything I’ve seen from a design standpoint,” said Keller.

Most RVs offer a lot of the same functionality and similar floorplan layouts. “I think where these RVs are unique is in the design aesthetics,” said Keller. “From the color on the inside to the fixtures to the lighting—these are very much unique from other RVs that I’ve seen on the market while still offering many of the same feature benefits that consumers look for.”

Interior Impressions

For experienced RVers, the inside of an RV matters the most. This is the draw of RVs: to provide comforts like a king-size bed, a full kitchen, a bathroom, and comfortable living spaces, all with immediate access to the great outdoors. Even the best-looking RV must be designed to make camping fun and easy.

“When you step inside, you’re greeted by these open floorplans, with space galore,” Jolley said, adding, “but hold onto your hiking boots because my absolute favorite feature? Drumroll, please…kitchen islands. These RVs aren’t just places to crash after a day of adventure, but they’re also culinary havens. Imagine whipping up a gourmet campfire feast on your island – it’s like your campsite turned into a five-star restaurant,” she said.

The team went to work shooting lifestyle stills on the interior of these RVs, showcasing modern features and amenities, all with the remote landscape contrasted in the background, everpresent just outside the windows.

“My favorite part of the interior would have to be how bright everything feels with the whites and the green color scheme. It feels modern and very bright,” Galuppo added.

As they worked, our team imagined how they’d utilize these luxurious interiors. While remaining impartial in their media coverage, some naturally had favorites.

“I think my favorite unit was a rear bunk fifth wheel (the Dutchmen 360LF),” said Keller. “It actually had an upper loft [and] a private bathroom for the kids, as well as a queen-sized bed on the second floor. On the complete other end of the unit was the master bedroom and bath.”

Those separate sleeping spaces are perfect for families. Mom and Dad get a little privacy when needed, and the kids have comfortable places to sleep and dedicated space for games and activities on rainy days.

“I know myself as a kid growing up would have loved having an RV like that.”

– Bradley Keller

Previewing the All-New Eddie Bauer RV Models

Let’s get a closer look at the new Eddie Bauer RV models.

Dutchmen 33RL Travel Trailer

RV Specs

• Length: 36’11”
• Dry Weight: 8,475 pounds
• Sleeping Capacity: 4

The Eddie Bauer Signature Edition 33RL travel trailer features a king-sized bed in the main sleeping area, along with a bench seat and two floor-to-ceiling closets along the front wall. There’s also a dresser below the TV backer and a washer-dryer prep.

The single bathroom features an RV toilet, a single sink with a vanity above, and a walk-in shower with a raised skylight. In the kitchen and main living area, you’ll enjoy a booth dinette, a tri-fold sofa with overhead cabinets, a center island with a farm-style sink, a 10 cubic foot refrigerator, and theater seating across from the entertainment center and electric fireplace.

Check pricing and availability on these Dutchmen Eddie Bauer travel trailers.

Dutchmen 360LF Fifth Wheel

RV Specs

• Length: 40’9”
• Dry Weight: 11,300 pounds
• Sleeping Capacity: 7

This is truly a luxury fifth wheel you could live in full-time. The master bathroom has a double vanity and a walk-in shower. The master sleeping area is equipped with a wardrobe closet that features a washer-dryer prep.

The secondary sleeping area features another 54” x 74” bed, a half bath, and its own private entry. There’s a small loft area above that bed and a large closet in that rear secondary bedroom.

The kitchen boasts a center island with a farmhouse-style sink, a 16 cubic foot refrigerator, a booth dinette, a large pantry, and theater seating across from the entertainment center and electric fireplace.

Explore Camping World’s selection of Dutchmen Eddie Bauer fifth wheels.

Dutchmen 23RB Travel Trailer

RV Specs

• Length: 26’10”
• Dry Weight: 5,674 pounds
• Sleeping Capacity: 4

The most compact of the Dutchmen Eddie Bauer Signature travel trailers, the 23RB is the best model in this series if you’re looking for a couples RV. The front of the coach features the main sleeping area with a king-sized bed, overhead cabinets, and closets on either side of the bed.

The bathroom is situated at the rear of the coach, featuring an RV toilet, a single sink with a vanity above, a walk-in shower with a raised skylight, and a small linen closet. That leaves the kitchen and living area in the center of the floorplan.

The kitchen boasts an L-shaped countertop with a small pull-out extension and a single-basin, farm-style sink. There’s also a 10 cubic foot refrigerator next to an L-shaped sofa with a removable table. Across from the sofa, you’ll find the RV’s entertainment center above the electric fireplace.

Check pricing and availability on these Dutchmen Eddie Bauer travel trailers.

Dutchmen 310RL Fifth Wheel

RV Specs

• Length: 35’11”
• Dry Weight: 9,908 pounds
• Sleeping Capacity: 4

Dutchmen’s 310RL is a slightly smaller fifth wheel that can fit into campgrounds with a 40-foot RV length restriction. The floorplan also places the main sleeping area at the front, as in the larger 360LF fifth wheel.

You still get that luxuriously large master bathroom, but there’s no secondary sleeping area with a private entry in this fifth wheel. Instead, guests or extra travel companions will need to rest their heads on the tri-fold sofa at the rear of the RV.

That rear main living area also features a freestanding dinette, a center island with a farm-style sink, a small hutch with overhead cabinets, a 16 cubic foot refrigerator, and theater seating across from the entertainment center and electric fireplace.

Check pricing and availability on these Dutchmen Eddie Bauer fifth wheels.

Heartland 34BHS Travel Trailer

RV Specs

• Length: 38’5”
• Dry Weight: 8,824 pounds
• Sleeping Capacity: 9

Look no further if you’re seeking a travel trailer for family vacations – there are two separate entry doors for parents and kids. There’s plenty of sleeping space for the kids in the rear bedroom that features double bunks on the camp side and a bunk over the sofa on the off-camp side.

At the front of the trailer, the main sleeping area features a queen-sized bed with a main wardrobe closet and a secondary closet with a washer-dryer prep. A sliding barn door separates the main sleeping area from the single bathroom and the RV’s living area.

In that living area and kitchen, this Heartland trailer boasts a small booth dinette, a tri-fold sofa, an L-shaped kitchen with a farm-style sink, a large refrigerator, and an entertainment center.

Discover our inventory of the Heartland Eddie Bauer travel trailers.

Heartland 33FK Travel Trailer

RV Specs

• Length: 37’
• Dry Weight: 7,940 pounds
• Sleeping Capacity: 5

Heartland’s 33FK Eddie Bauer Signature travel trailer boasts a front kitchen floorplan with more counterspace than most. The L-shaped front kitchen includes a farm-style sink, a real tile backsplash, a 16 cubic foot fridge-freezer, a large pantry, and an air fryer oven.

This is a couples-friendly travel trailer with abundant living room seating for hosting guests. The living space includes a convertible booth dinette, a fold-out sofa, a smaller loveseat across from the entertainment center (TV and JBL speakers), and an electric fireplace.

Explore price and availability at Camping World.

Heartland 34BSBH Travel Trailer

RV Specs

• Length: 36’10”
• Dry Weight: 8,336 pounds
• Sleeping Capacity: 8

Heartland knocked it out of the park with this family bunkhouse floorplan. The Heartland 34BSBH Eddie Bauer Signature travel trailer features a rear bunkroom with a bunk and entertainment center on the camp side and a single slide-out with a jackknife sofa below another fold-out bunk on the off-camp side.

The master sleeping area is at the opposite end of the trailer and features a single slide-out on the off-camp side with a 60” x 80” queen bed. It also boasts a large wardrobe closet, a second multi-purpose closet with washer-dryer prep, and a built-in pet kennel under the bed for smaller fur babies.

Find out more about this Heartland Eddie Bauer travel trailer.

The Eddie Bauer Legacy

From designing America’s first patented down jacket to outfitting the first American ascent of Mt. Everest, the Eddie Bauer name has been synonymous with outdoor adventure for over 100 years.

“The Eddie Bauer brand [has] a deep and extensive heritage,” said Keller. “The brand was founded in 1920 and embodies the outdoor spirit of hiking, biking, camping, and making the most of your time outdoors. They’ve had clothing products, chairs, tents, coolers—all kinds of different outdoor gear and products over the years. Adding an RV to that lineup allows us to introduce a new product category to their audience of very passionate outdoor enthusiasts.”

“Eddie Bauer instantly brings to mind the harmonious blend of outdoor adventure and environmental leadership,” added Jolley. “The brand represents a mission to preserve natural resources and our cherished outdoor environments, which is very important to me. It is a call to explore.”

“When I think of Eddie Bauer, I think of my feather down jacket I got years ago, and it’s still going strong,” reminisced Galuppo. “To me, the brand stands for longevity and adventure. I can trust that just like my jacket has held up for years of adventuring, these RVs will create years of great experiences for their owners.”

When the Eddie Bauer brand gets behind a product, style and quality come with it. To honor that heritage, there was one more important connection to make while highlighting the newest collaboration with the Eddie Bauer RVs: “When we were putting the shoot together, it was very important that we give a subtle nod to the original Explorer Eddie Bauer Edition that existed as most of us were growing up,” Keller noted.

Although the original Explorer Eddie Bauer Edition isn’t in production today, you’ll notice in many of the shots a new Ford Explorer acting as the tow vehicle for one of the smaller Eddie Bauer travel trailers, paying appropriate tribute to that collaboration.

Where to Find the New Eddie Bauer RVs

You can now tour these new Eddie Bauer RVs from Dutchmen and Heartland in person at Camping World dealerships nationwide. And watch for these stunning RVs in a campground near you.

“You wouldn’t believe the excitement brewing in my camping-loving heart. Do you know what I’m talking about? The moment when all that behind-the-scenes magic finally gets its time to shine – lights, camera, action,” Jolley added. “I’ve been in on this little secret for over a year. These Eddie Bauer units are like the most fabulous surprise party, and I’ve been keeping the secret for way too long.”

Find a Camping World dealership near you with the new Eddie Bauer RVs.

The post Behind the Scenes With the New Eddie Bauer RVs appeared first on Camping World Blog.

By: Camping World
Title: Behind the Scenes With the New Eddie Bauer RVs
Sourced From: blog.campingworld.com/find-your-rv/eddie-bauer-rvs/
Published Date: Fri, 25 Aug 2023 22:00:00 +0000

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